Category Archives: Fluid

Festive Greetings!

From all of us at Fluid and Soundings to all we have worked and collaborated with in 2018 we wish you a great break and a happy, prosperous and special 2019!

Digital Designer Wanted

Digital Designer:
Soundings is the sister company to Fluid Design Ltd. Soundings is a thriving and growing Shoreditch based consultancy with over 15 years’ experience focusing on community and stakeholder engagement, consultation and co-design and cutting edge, high profile urban projects. We are looking for a massively enthusiastic and talented Digital designer/Front-End Developer to join our team, based in central London. Someone with min 3 years experience who also has an eye for design and is at ease working alongside graphic designers and in bringing to life complex online layouts.

You will be joining a design team and work directly with the creative director to help deliver high-quality responsive websites. The role will cover a range of channels including: Newsletter design. WordPress based websites, HTML development for Display Banners (Media), Feedback forms and etc.

Required Skills:
– At least 3 years digital design experience
– BA(Hons) in Digital Design, Graphic Design, Graphic Communications or related field.
– Ability to develop and execute outstanding interactive design concepts
– A solid knowledge of HTML, CSS, WordPress and Front-End Tools ( incorporating video, sound and interactive elements. )
– Knowledge of Javascript would be desirable
– Experience using PHP (mainly Front End) & PHP Framework
– Email/newsletter/online feedback form construction
– Experience of mobile design and device optimisation – Ensuring that user journeys across mobile and desktop products are responsive and adaptive and meet the needs of the business
– Experience with popular CMS engines like WordPress

Key Qualities & Skills:
– High attention to details, with a strong visual aesthetic
– Potential experience for creating animations
– Ability to work under pressure
– Ability to work across multiple projects
– Strong digital UX/UI Design
– Excellent appreciation of Typography, Colour and Layout
– A solid understanding of Adobe softwares (InDesign, Illustrator, Photoshop)
– Strong communication skills
– Pro-active and motivated
– Team player
– Flexible

Company’s website:

Some examples of our work:

Annual Salary:
£30,000 – £40,000 per annum | Depending on experience
Six months probation, permanent post on offer on satisfactory completion
25 days annual holiday (and public holidays)

Ever dreamed of paint bombing the Gherkin?

Soundings’ sister company Industri[us] stages its first events  in a couple of weeks’ time as part of the London Festival of Architecture, 2012. Read on to find out more.
What: A series of events and entertainment for all ages are planned by Industri[us]
Where: Just opposite the Canning Town Underground Station on a development site between Silvertown Way and Clarkson Road (formerly Montesquieu Estate), London, E16 1EA.
Paint bombing the London Skyline – Help build a giant catapult, and take a shot!
Saturday 23rd and Sunday 24th June
11am – 4pm each day

Join renegade researchers Guerilla Science and engineers from Buro Happold to build a giant catapult, and take aim at a target range of our city’s most iconic buildings. With the help of engineering expertise, learn to build a massive slingshot and see who can fling their paint filled missiles the farthest. Come help us make an even bigger mess of a demolished site in East London. Fun for all ages. All architects must be accompanied by a child.

The event is powered by Industri[us], a collaborative action that reworks and revalues former waste products, transforming them into objects that are useful and desirable. If you would like to donate materials or indeed models to our reconfigured ‘London’ please contact Clare ( or Kat (

This event is generously sponsored by the Royal Academy of Engineering. For more details visit and

or call: 0207 729 0770

Fluid and partners: winners of Meanwhile London competition

Winning team
The Industri[us] team is one of four winners of the Meanwhile London competition which was designed to find temporary or “meanwhile” uses for three derelict sites in the Royal Docks and Canning Town. The competition was launched by the Mayors of London and Newham and co-ordinated by Newham Council, Property Week magazine, the London Development Agency and its Design for London team. The Industri[us] team and a long list of collaborators will be offered multiple sites, including the Royals Business Park, to roll out an ambitious strategy that uses ‘upcycling’ to revalue and reuse waste products, build upon existing supply chains, and generate training and niche employment opportunities. The core team of Industri[us] are: Fluid – Architecture & People, Dare – Brand Strategy, Colliers International – Development Solutions, David Barrie & Associates – Social Enterprise Business Planning, John Thackara – Thought Leader and Michael Pinsky – Artist.

Industri[us] is a collaborative action that reworks and revalues former waste products, transforming them into objects that are useful and desirable. The intention is to support the creation of a new hub for creative, commercial and social enterprise in the area – for businesses active in the emerging markets of waste and recycling goods and services. Three sites in the Royal Docks are planned to support a new market that realizes value from waste, involving the community, the creative arts, social businesses, scientists and design businesses.

A joint philosophy and passion
The team shares a joint philosophy, ethos and passion for sustainable practices that are tangible and meaningful to people in their everyday lives. The project is a catalyst to shift perception and behaviour in London towards sustainability reflecting a growing shift towards an economy that’s about making and doing. The project taps into the aims and aspirations of the ‘Green Enterprise District’ in East London, which aims to lead the world in driving the low carbon economy.

Fluid founder and director, Steve McAdam, said: “We assembled a team who are passionate about all aspects of our environment and who wish to work together and with others to establish a special part of London that we hope will become a key destination for eco consumerism and creative thinking. We are very excited about the opportunity here and will work hard with local people, whether individuals or institutions, to bring about a lasting change acknowledging the wider areas drive toward the formation of a knowledge economy.”

Debbie Jackson, Director of Capital Projects and Design at the London Development Agency comments: “The Green Enterprise District in East London is pivotal to the city’s transition to a low carbon economy and is increasingly revealing the creativity and innovation that drives it. The District is already home to exemplar new projects such as the London 2012 Olympic and Paralympic Games, the Sustainable Industries Park, and the forthcoming £30 million Siemens development which will showcase sustainable technologies to the public. The meanwhile use proposed by the Industri[us] team is another example of inspired green aspirations for the area starting to become a reality.”

Newham Mayor Sir Robin Wales said: “Meanwhile London is adding another dimension to the transformation of Newham. London is moving east and there is huge potential here for investment, growth and greater prosperity. The Royals are where London’s future essential economic growth can truly thrive. The winners’ temporary uses will demonstrate to the world the opportunities available in Newham for developers and investors.”

Why upcycle?
In the past year UK councils sent over 12 million tonnes of waste  including over 1.5 million tonnes of clothing  to UK landfill sites. Industri[us] seek to debunk the idea that ‘waste’ products are no longer useful and that excess materials from manufacturing processes are not needed. These materials can be re-made into valuable and desirable items through the application of new creative skills and lateral thinking. We hope that the Royal Docks will become a test bed of what is possible to reverse such wastage and short sightedness.

Next steps
The project team is setting out a business plan, working closely with London Borough of Newham and the London Development Agency.

For the competition submission boards, click here:|

For an animation describing the project, click here:|

Fluid shortlisted for Meanwhile London competition

Soundings’ sister company, Fluid has been shortlisted for the Meanwhile London competition, run by Property Week.

The proposal looks to use all three sites as an ‘engine for change’ by recycling found materials and waste products, such as cars, clothing, white goods and electronics to make new products. Sites would be treated as part of a production line, related to the Royals’ drive toward sustainable technologies.

The project team is made up of Fluid, Colliers International, David Barrie & Associates, Michael Pinsky, Dare and John Thackara with a large network of like-minded collaborators.

The winners will be announced at the international property fair MIPIM in Cannes on 8 March

All of the entries are available to view at

Watch a video describing the idea here:

Watch our short video: INDUSTRI[us] from Fluid on Vimeo.

Meanwhile London article follows below.

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Docklands’ Dozen – Property Week, 25th February 2011, by Lee Mallett

Finalists for Property Week’s Meanwhile London competition reveal their temporary-use ideas to bring the derelict Docklands sites to life

Twelve schemes have been shortlisted in Property Week’s Meanwhile London competition to find exciting and innovative temporary uses for sites in Canning Town and the Royal Docks.

The competition aims to kickstart the areas’ regeneration and animate the sites in the run-up to – and during – the London 2012 Olympic and Paralympic Games. The winner will encourage entrepreneurial activities and create jobs, reflect the green aspirations of the area, involve the community and make the areas compelling destinations for residents and visitors.

The 12 finalists include entries as diverse as a honey farm, a mega-BMX park, a floating lido, two projects for turning waste into new products and art objects, a boat-building colony and a 21st-century “pleasure garden”, by the creators of “Shangri-La” at Glastonbury festival.

There were 42 entries to Meanwhile London, which is part of Property Week’s Site Life campaign to find temporary uses for development sites that have stalled because of the recession. Meanwhile London is being run jointly with the London Borough of Newham, the mayor of London and the London Development Agency (LDA) and its Design for London team.

LDA deputy chief executive Peter Bishop says: “The ideas we have seen demonstrate the potential for this long-neglected part of London and I look forward to seeing the winning schemes helping to shape the future of the Royal Docks and Canning Town.”

“It’s an incredible response,” says Clive Dutton, Newham’s executive director of regeneration, planning and property. “The judges were spoilt for choice. Parts of the Royal Docks have been dormant since they were bombed in World War II and since the docks closed. It’s important to put some of this land to economic and community benefit while waiting for development to start.

“The ’meanwhile’ sites in this competition are so well located next to rapid transit systems that it makes total sense to bring immediate economic and community benefits to this part of London with great temporary uses that will benefit from the extra half a million people a day the 2012 games will attract to Newham.”

The £22bn regeneration of the Royal Docks and Canning Town is a priority for the mayor of Newham, Sir Robin Wales, and London mayor Boris Johnson, and the area is attracting interest. Siemens’ £30m “sustainability pavilion” will open on the Royal Victoria Dock in spring 2012 and create 250 new jobs, and Transport for London’s new cable-car link over the Thames, which will connect the O2 Arena on Greenwich Peninsula with the ExCeL Centre in the Royals, received planning permission in January.

The competition’s judges included Barcelona regeneration adviser and CEO of 22@Barcelona Josep Piqué, Architecture Foundation director Sarah Ichioka, chairman of New London Architecture Peter Murray, design director and deputy chief executive of the LDA Peter Bishop, head of Design for London Mark Brearley, London Borough of Newham executive director for regeneration, planning and property Clive Dutton and Property Week editor Giles Barrie.

The LDA and Newham council will now evaluate the viability of the shortlisted schemes.

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